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Colour Box Marketing BLOG The Marketing Power Of Storytelling
March is a big month for storytelling, with World Book Day and Global Storytelling Day both featuring this month (7th and 20th, respectively). So, now is a very relevant time for me to write about why storytelling is so important for marketing your business. “Marketing is no longer about the
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Colour Box Marketing BLOG Marketing Metrics That Matter
Hundreds of metrics exist by which to measure the success of your marketing efforts. Which ones will lend credibility to marketing in the eyes of board level directors? Making sense of marketing metrics. How to credibly report marketing performance to your senior leadership team. Marketing is difficult to track and
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Christmas marketing opportunities
Christmas gifts your business a unique excuse to spoil your customers and prospects. Perhaps also some brief, quiet time to work on your business. I thought I’d share 4 simple, Christmassy things I’m doing this week that can be useful and productive for any business.   1. Deliver some Christmas
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How to make ANY marketing decision A Blog From Colour Box Marketing
A simple, 3-step ‘Green Cross Code’ style approach to help you make marketing decisions or answer ANY marketing strategy-related question. Let’s get ready to Stop, Look and Listen! Stop. Before you make any decisions about your marketing strategy. That includes marketing decisions about your products and services, branding, pricing, promotions
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Whats Wrong With House Of Fraser
In the early morning of Friday 10th August, House Of Fraser went into administration. A handful of hours later, the brand and its assets had been scooped up by billionaire retailer Mike Ashley, owner of Sports Direct International; for a cool £90m. So; what went wrong behind the doors of
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How To Maximise Your Biggest Marketing Asset
From the moment I launched the Colour Box, networking has been central to my own business growth strategy. I’m a regular attendee at local events, and my experiences have reinforced to me the importance of one of the single most critical – oft. overlooked – weapons in the marketing armoury.
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“Do I Need to Blog?” A question I’ve been asked a few times lately. My response is almost always a resounding YES! … Here’s why.   Obviously, you don’t need to blog; but the benefits of blogging are proven and significant – it works for any business; large or small.
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You may have noticed that your business has a profile on Google (it shows up on the right of your screen when you search for your business name). You might be wondering how you should best utilise this – perhaps even whether it’s worth bothering with at-all. Here’s what you
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No time for marketing plans?
You understand the value that marketing can bring to your bottom line, but you have a zillion other tasks to do; you’re not a marketing expert and the thought of creating a marketing plan is overwhelming at best – boring at worst! When you run your own business, you have
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8 marketing ideas for small budgets
Henry Ford once said that stopping advertising to save money was akin to stopping one’s watch to save time. There was a man who understood the true value and necessity of marketing a business. There are plenty of marketing tactics available for shoestring budgets – here are 8 ideas.  
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